TV rights is now around 55 Crore per game while Digital has crossed 50 Crores mark.
The total of A+B has now crossed the 43,000 Crores mark.Looking at the current scenario of the IPLMediaRights auction
If Reliance Viacom 18 wins:
Sports 18 (for TV) + Voot (for ott)
If Star + Disney wins:
Star sports (Tv) + Hotstar (for ott)
If Sony + Zee wins:
Sony Max (TV) + Sony LIV (for ott)
I think we gonna see higher ad + subs cost
#ipl entire broadcasting rights season 1 sold in
CRS in 2008. Now it’s almost near to this figure but per Match…wow
Current Per match TV (India) Bid: 56 cr per game (BP 49) Current Digital Rights (India) Bid: 46 cr per game (BP 33) Already in two packages: 112 cr per game and counting Total A+B valuation is 42k crore currently Estimation around 50k cr still
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